The next five

4Service has experienced enormous growth during its ten years of existence. The development has been the result of a unique community across many divisions, departments and social groups. And precisely that diversity is reflected in the vision for the next five years.

“At the beginning of the strategy process, we asked ourselves: What services do people need?” Maciek Musial, division director for FS in 4Service, is rhetorical before continuing:

“We have always looked for opportunities and never understood the idea of limiting ourselves to delivering individual services. People need food, kindergartens, office space, services, nursing homes and leisure opportunities. This must be seen as a whole. And also as a great opportunity.”

Finn Rune Kristiansen, CFO of 4Service, further explains:

“The most important opportunity for the next five years lies in thinking bigger. We have a unique opportunity to become an even more central part of the society in which we operate. The boundary between the home and the workplace is increasingly being blurred. The world is moving in a direction where we who provide services have an opportunity to take greater responsibility for the everyday lives of most people.”

What? Nordic.

No vision lives long without concrete measures. To achieve the goal of creating cities with people at the centre, 4Service will look beyond Norway and look towards the Nordic region.

“Naturally, it’s exciting to look beyond the boundaries we have become accustomed to working within! But first the Nordic region”. Musial smiles, and is followed by a chuckling Kristiansen:

“Yes, first the Nordic region.

By developing the range of services, creating even more experiences, growing organically and incorporating new acquisition candidates into 4Service's unique culture, the future looks both exciting and eventful.” Kristiansen elaborates:

“When we look ahead, it is essential to remember our most important resource: the people. They are the ones who have put us in the position we are in today. We will therefore continue to focus on leadership development at all levels and let those who are most familiar with the issues, make the decisions.”

Where? Portugal.

All journeys start somewhere. 4Service's journey towards the Nordic countries started at a leadership meeting in Portugal.

Musial was one of the participants discussing the future.

“With us, there has always been a high level of tolerance for proposing new ideas. And in Portugal, the inspiration came to create cities with people in society”, Musial explains.

After a flight from Lisbon to Oslo, work began on evaluating the idea. An expanded management team began work on mapping the possibilities. 4Service's willingness to try new ideas, combined with the ability to implement them, once again became important.

“The idea of looking elsewhere was interesting from the very beginning. But we do not reach our goal with destinations alone. It was important, therefore, to include the organization and map out the journey in its entirety. We like concrete action plans, as much as big goals”, says Kristiansen.

How? Trust.

If the company is to succeed with the new vision, then culture, structure, innovation and profitability must continue to be coordinated. The desire to find new solutions to existing problems must be cultivated. But even with all the big words and ideas about what is to come, it is still the mainstay of 4Service that is the most important:

“Simple and personal. Responsibility must always be closest to the customer and the line. We believe in giving trust, at the same time as we develop our employees. This is what has created the culture in 4Service. Our people are our competitive advantage”, Musial concludes.